5 Website Design Techniques That May Be Harming A Website and Its SEO Valuation
Designing a website is both art and science. It requires artistic endeavor, visualization from user’s perspective, and great technical skills to convert the visualized design into palpable creativity. The worst thing any company can do is to copy another company’s website and implement it as his/her own. This sequence, if repeated by other companies, leads to a group of inadequately designed websites. It doesn’t suffice the basic requirement of user experience. Such websites qualify a low rank in SEO valuations, resulting in poor traffic and low site ranking in search engine ranking.
There are web design techniques that should be avoided or chosen with objective analysis, as they might be either harming website design, or diminishing SEO valuation. Some are discussed below:
1. Using Tables in Website Layout
Using tables in a web page layout makes the page complicated, as most layout tables use a lot of table attributes such as colspan, rowspan and nested tables. Although designing tables may be easy, the maintenance is tough. Most screen readers find it difficult to understand tables as they are supposed to read it in the sequence displayed in HTML, and the content within a table layout becomes puzzling when read from left to right and top to bottom. This is further exacerbated when the table is nested. HTML5 advocates avoiding tables in page layout and HTML 4.01 disallows it. Presentation is kept separate from HTML, when CSS is used, so maintenance of tables in CSS is a bit easier. Tables might obstruct the flexibility of the page affect SEO. Nested tables take a lot more time to load than CSS for the same design. (1)
2. Infinite Scrolling
Although scrolling is a very popular design and frequently used across most websites (especially e-commerce), it is not for every website. Using this technique depends on the goals of the website. If the goal of the website is to stream content continuously and the content structure is flat, it can be useful. However, if the goal of the website is to assist users to locate a specific task or compare choices, it can hurt user experience.
In specific task accomplishment, users find grouped content more interesting. The user might feel overpowered by the abundance of information presented by scrolling a never ending page (leading to low conversion). Hence, infinite scrolling is a bad technique for websites focussed on task accomplishment activities. This requires them to back-track their search or find a specific content. (2)
3. Parallax Scrolling
Although parallax scrolling is widely used and is a good function that leads to a loyal visitor, there are issues associated with it too. Parallax scrolling may lead to low valuation for SEO ranking. If the parallax website is one page of content, images, and good visual display it is OK. However, if the website has infographic.i.e. image having text, Google does not read it! This can lead to low SEO ranking. It can be sorted by converting the image content to actual text. The problem associated with footers should be taken into account as some users might be looking at the information available at the bottom of the page. Parallax web pages with images may take longer than usual to load, thereby making most users leave the website before the page actually loads. (3)
4. Lazy Loading:
Lazy loading does not allow content or images to load until users interact with that part of the page. This content then cannot be indexed by spiders and will not be able to load the rest of the page (only the visible content gets indexed). This can lead to low valuations for SEO and hurt the page traffic. The development and SEO team should evaluate the intended design to figure out complicated elements that will be difficult to implement. (4)
5. Lack of Mobile Configured Design
With high infiltration of mobile, it is essential for a company to have its website mobile friendly, with a responsive and adaptive design. This has a direct bearing on traffic. With Google’s introduction of mobile algorithm, websites who are not mobile friendly are pushed down into the search listing. A responsive design allows loading of the website on all device types. Device detection is possible through adaptive design, which allows progressive improvement as per user requirements. However, configuration to all available device types may be a challenge. Responsive/adaptive technique of design uses the responsive feature for all content and special coding for images making lightweight pages for mobile, and this improves load time. (5)
Web Designing Hyderabad
Present with Increase internet usage and availability of new customers online, all kind of Business are planning their website.
- Pages Basic Design
- Email Accounts
- Yearly Renewal Amount – 1000 RS
- Hosting Control Panel
- Free Maintenance
- Website Ready in 1days
- Free Digital Marketing
- Free on Page – Off page
- Mobile Friendly
- Contact Forms
- Google – Youtube Ads
- All, ETC…
★★★★★ 1 days ago
Best Web site Design from recent times and Developwith live projects Nice 👍😊
★★★★★ 8 days ago
Well experienced faculty for web site design highly recommended for Nexax
Social Media Marketing
Content Marketing Strategy
PPC/Conversion Rate Optz
Digital Marketing Consulting
Web development outsourcing
Android Mobile App Development
IOS Mobile App Development
Dynamic Website Development
Core Php App Developement
Hire Php Programmer
Hire Database Designer
Custom Website Design Packages
WordPress Website Packages
Web Application Design
Ecommerce Website Design
Responsive Web Design
Landing Page Design
Hire Graphic / Web / UI Designer
Want to Know About Website Design?
There are so many website design companies dotted around the world, it seems every man and his dog is setting up such a company, in fact anyone with a laptop seems able to offer this service, and the prices for such a service are dropping like flies, you can pick up a website for a few hundred pounds etc.
So what makes one website design company different from another? What are the unique selling points that you have to be on the lookout for to make you choose one company over any other.
This question really depends upon the type of business that you are in, eg. if you are a fancy hotel with a number of restuarants, you are going to need a website a little more upmarket than say a local tradesman such as a plumber or an electrician; this is obviously going to reflect in the price that is charged.
If you are going to want regular updates to your website this will also be reflected in the price you pay either monthly or at the beginning.
One of the most overlooked items when looking for a website designer is whether or not any search engine optomisation (SEO) is included, without this your website will never get seen by people/customers searching for the keywords relating to your website/business, this is probably the most important factor when deciding who to get to design your website.
Designing websites today is relatively easy compared to 5 or 10 years ago, you have content managed websites such as WordPress these can be built by anyone with an intermediate knowledge of computers, you do not have to have any website design or html knowledge. Hence the reason why there are so many website design companies springing up, what these companies don’t or can’t do is the most important thing to do with a website and that is SEO, the problem is that it takes a very long time to do it right.
If you are looking for a website design company in your local area simply type in to Google “website design” + your locality, for example website design in Lincoln, this will bring you up a list of website designers in Lincoln showing with a map in the top right hand corner and little red flags showing where the businesses are located, you need to be choosing one of these businesses as there SEO skills have been shown by them being on the first page of Google.
Now you have to decide what you want to pay for being on the first page of Google, I can pretty much guarantee that 98% of website designers will only want to build you a website first then charge you a fee for doing SEO work, what you need is the 2% of website design companies that do everything as a package and that allow you to pay for it monthly and without signing any kind of contract, let me explain.
If you are new to the world of website design, you are probably unsure as to whether it will work for you or not, it seems a little unfair to ask you to pay £300 – £400 for a basic website not knowing if it will make you any money or at least get your phone ringing with enquiries.
The 2% of website design companies that do what you need will do the following, they will pay for your domain name, they will build you a website, they will host the website and they will get the website placed on the first page of Google (generally in the top three spots) all FREE of charge, they will then allow you a period of time to evaluate the amount of new business you have received in this time (normally 1 month from the time you get in to the top three spots).
Only then will they charge you for your website and SEO, this is anywhere from £50 per month to £2,000 per month depending on the type of business you are in, what you have to remember is that you have already seen the amount of profit you have made from your FREE month at the top of Google, its just now a matter of haggling for you to remain there, if you think about it, it won’t actually cost you anything in reality as you’re paying for your next months website at the top of Google from your previous months profit, profit you would not have had had you not been at the top of Google.
All You Need To Know About Website Designs And Its Types
Successful website design ensures that the visitor easily finds the information he came looking for. The design needs to be in such a way that the information is emotionally appealing, structurally functioning and visually pleasing. Apart from being able to satisfy the visitor, the website design should also be equally appealing to search engines so that they rank the website on top of search results. It is very difficult to satisfy both humans as well as search engines as both these have different requirements. The trick lies in being able to integrate the requirements of both in a website design that is approved by humans as well as search engines.
Website designs are of three types, namely static, dynamic or CMS and e-commerce websites. Choosing the type of website design depends on the type of business and requirement of the business owners. Each of these website designs can be built on different platforms. Read on to find out more about each type of website design and the platforms used.
1. Static website design-
When you just need a few pages on your website and do not want the information to change, a static design is the best bet. The information on a static site remains the same and has no changes happening in course of time. Static websites are created in HTML and CSS. They are very easy to develop and are easily indexed by search engines. However they are weak when it comes to completing complex tasks. Another major setback is that static websites need to be manually updated and this is a time-consuming and monotonous task.
2. Dynamic of CMS web design-
A dynamic website design can deliver dynamic information. This means depending on changes happening, the website information would be automatically updated based on a few criteria. A dynamic web design usually is built on content management platforms like WordPress, Joomla etc. The only disadvantage is that this type of website is difficult to build and also is not easily indexed by search engines. The different CMS platforms on with these dynamic websites are built are
· Drupal- Built and used by a lot of very active people around the world Drupal is an open source content management platform. It is a free system that can be used to build any type of website.
· Joomla- This is a very popular content management system used mainly by individuals, small businesses and large organizations. It is very easy to create a website using Joomla as a platform.
· WordPress- The most easiest and convenient platform, WordPress is also free to use. You get to find a lot of plugins that will ensure you have the website of your dreams. WordPress is very easy to use and also you can edit information on the website without being HTML gurus.
3. E-commerce website-
If you run an online business and the website involves sales you might want to consider an e-commerce website. A good platform remains non messy and helps you take care of all the technical aspects of the website. There is a multitude of e-commerce platforms to choose from. A few are discussed below.
· Magneto- If you are a newbie with intentions of making a jumpstart into online selling magneto is a good consideration. Being free, magneto is open source and so has several extensions. Magneto is also SEO ready with ensures that you have very little work to do.
· OsCommerce- A very popular platform, this is easy to set up and work with. The popularity makes this a very common platform which is a downside. However in order to make your website using osCommerce unique, you get a number of add-ons that can easily do the trick.
· OpenCart- This is a free platform with the advantage of being able to sell unlimited products within a number of categories.
· Volusion- Though it has a small startup prize, volusion has a good collection of designs. The downside is that it is a hosted service and can go down anytime.
There are many more e-commerce platforms like shopify, virtuemart, zeuscart, zencart etc. Choosing any one of these wonderful platforms ensures your website performs as required.