Top 4 Factors Favourable For Website Designing
Apart from making a website design that is attractive and appealing, there are many factors that contribute in the clarity and working of the website design. An efficient and impressive website design determines and focuses on the important factors of the business, company as well as organization from the design point of view. A combination of both, function and design is the usability of site or the user experience.
May be, at the outset of your project, you might be inquired about giving some information regarding website design on some of the important choice or selection. Some of the people may be interested in website design, while some may not, as it depends upon the taste and interest of an individual. Providing additional information eases the task of the designer as he/she can plan out the method or design befitting the requirements of the organization.
The following points will clarify why the site is planned out systematically and confidently:-
1. To understand your Markings/Labels
The information is sure to be forwarded to your new website design if your organization has the current branding norms along with the established logo, specific colors, fonts, taglines and insignia to create your organizations visual identity.
But, if you are setting up a new organization, or if you are planning for re branding it, naturally some period is required before plunging into your site. The branding should be constantly used on the website as well as printed, coordinating both publicly and internally.
Most importantly, your logo is the ‘soul’ of your branding as it is the first and foremost stuff that will attract visitors on your site and thus it ought to be appealing, excellent, eye-catching, qualitative and perfect.
2. Judge Your Likings
No man is perfect; hence you may or may not have sufficient knowledge about quality website design, but your experience can help you in deciding the same, and at the same time there are exceptions as there are some peculiar type of choice over which you may not have your hold, for example the ‘branding standards’, leaving the rest for you to decide. The client may have to answer some questions asked by the website design partner about their choice of open or closed concept of design, that is, should the overall site be viewed wide open with white space connecting the entire browser, or should there be a background color covering the entire space? Surprisingly, there is no answer to it as it depends upon an individual’s choice of preference depending upon the quality of work devoted for your content or brand.
Just visit other sites for updating your knowledge about your likes or dislikes about the sites and question yourself whether or not you appreciate particular items? About the outside web, about cutting some really good advertisements or your likes about the coffeehouse menu. These questions may appear to be irrelevant but they do convey your views.
While analyzing other sites, identify your choice of preference keeping in mind your brand and your requirements. Apple definitely is adored universally. But, in reality only some of the organizations can achieve the minimum essentials, far-reaching and boundless, white styling that Apple uses. Your written content and images have least chance of being provided in this style. Try distinguishing few illustrations that are not known specifically, apart from the Apple.
3. Less is more
Less is more – Let’s make this a thumb rule for Apple.
Creating a clean and rational framework that shows a definite content for each page is basically what your website design partner requires. Moreover, they would want to use a fixed framework to focus on some of the prominent range of your organization vital for your audience. There are of course certain ways to decide about what portion of the design ought to be advertised such as header, footer, sidebar, etc. For easy approach, you may highlight your contact information apart from your branding. If at all you are more ambitious for social media presence, links to your social media should be available in the header as against the footer. The space should be utilized sensibly and care should be taken by not filling every pixel of white space with a phone number, e-mail, social media link, hours of operation, liking button, featured button, testimonial, staff directory, etc., and hence in order to confine to the above aspects, the following points should be considered –
1. Most important parts of company.
2. Most visited sites for easy access.
3. New or previously missed out feature of your organization for drawing attention.
Try not to confuse your audience with many choices as it is not a child’s play one to have a great looking site.
4. Have Confidence in your Website Design Team
Your likes and preferences does matter a lot as it is of utmost importance to the design process which finally reaches you to a website design of your liking. There are a few occasions where your designer team work adequately all day long, termed as ‘best practices’. If a particular font is odd, the color palette is amazing, or if there are lots of choices on the homepage, they will instruct to perform these best practices.
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Guidelines For Website Design And Brand Building
It is imperative for any business to have a website which is interactive. A website is the core of your brand identity and plays a critical role in your online marketing, content marketing, and social media marketing efforts.
As a web designer you need to identify the voice which can convince the target audience. You need to ensure consistency in design, graphics, typography, color scheme, and content. Inability to gauge the requirements of target audience can place a company in jeopardy. It is the responsibility of website designers to help your clients know what is best for their customers. Following are some tips which can help you create a responsive and intuitive website design that helps create amazing brand value.
First Impression is the best and the last Impression
First impression is of critical importance. A bad impression at the first go will impact user experience and bring down the click through rates and conversions. It is important for a website to be visually impactful. A great color scheme enhances the overall look of the website. Different colors symbolize different emotions. This knowledge must be utilized before selecting the right color scheme. Entertainment websites often go for red whereas companies selling soothing products go for blue.
Another thing that influences user experience is the ability to find information on the website. For instance, an eCommerce website should have clear calls-to-action and detailed product information. Image quality is of crucial importance on an eCommerce website.
Imbue character into your Website
Companies must be sensible about the way in which they are represented online. Its online image must be in sync with its morals, values, and outlook. A look at the website must give the end user idea about the USP of the company, and its mission. Apps of top companies reflect their style and characteristics. This helps in establishing brand recognition along with familiarity. An outstanding application can help a company reflect its unique identity on the online platform. During the process of designing, a website designer must make an effort to display the personality of the brand in the web design.
Ensure that your website is customer oriented
The main target of a website is to drive traffic and sales. This is possible in presence of a strong value proposition presented to your online visitor. Product centric websites and customer-centric websites serve the unique needs of customers through informative content. The web world is filled with tutorials and videos on various subjects, and provides wealth of information to internet users. Quality of products shines through the image quality and the user experience delivered by the website. These are the minimal yet important specifics that help a company establish a brand in the mind of the customer.
Your website as the face of your brand
Prospective customers will first look for your website to know about your company, its vision, the product it sells, policies and practices it follows, and awards or recognitions received by it. The information you provide about your company plays an important role in engaging your audience. Any website or company aiming to sell youth oriented products must reflect youth, freedom, and panache. Some of the websites are epitome of best salesmanship.
Adding an element of social commitment and communicating the target audience about the efforts you are making to give back to the community also engage users to a certain level. These types of efforts invite goodwill and let the customer view you as something more than just a profit-making entity.
Another aspect of company culture and identity is initiatives taken for employee health and welfare. Employee benefit initiatives can help a company establish brand identity. Your company can then be perceived as an ideal workplace selling quality products. Make your website a space to verbalize about who you are and what you stand for. Honest and genuine efforts are surely rewarded in the form of brand identity.
Benefits of Table Less Website Design
Days are gone for designing a website with traditional HTML tables. Table less website design is getting momentum these days due to immense flexibility & accessibility it offers to web developers and users. Initially used HTML tables have lost its grip due to various dilemma and risks associated with it.
Today, We Thinks that almost every website designer prefers to use table less website design to avoid various complications and hazards during designing of the website. Here below, we will discuss some killer benefits of designing table less website in order to encourage designers to use it.
• Websites are faster and quick in response compare to website designed using tables! This is the main benefit of designing a website without tables. It is very obvious that website designed using tables will consume more time to load, which at the end leads into lose of potential customers or visitors. If website is designed using table less structure, it will remove almost 60% needless files and enhance overall performance of the website.
• Less complicated & confusing codes! Website designed using tables will have more complex and clumsy codes. Whereas designing a website using table less structure will have less complex and clean codes. This is very beneficial to the web developers and web designers, as it will be very easy for them to modify or change code later on.
• Enhance SEO compatibility of the website! Designing website without tables will make it more compatible with SEO, as it contains fewer lines of code compare to table based design. Websites without tables will be easily grabbed by search engine crawlers and boost up website visibility in search engine.
• Easy to print webpage! Websites designed using tables have certain limitations, as it requires developers or designers to integrate printable version of the website to make it printable by user. This problem or limitation can be eliminated by using table less design, as it doesn’t require integrating separate printable version of the website.
• Ease of changing or modifying style, graphic or fonts within website! Using table less structure, designers can easily get rid from changing entire structure of the website to make any changes within it. It also empowers developers to update all the pages by simply modifying or updating one CSS file.
• It is very economic and budget friendly compare to designing website using tables.