-SEO Company in Suryapet = 1,500/-
Mobile SEO is fast gaining prominence in the internet marketing industry, as webmasters fall over each other to target the users of cell phones, smart phones and PDAs. Also known as third screens, the market share of these hand-held devices is rapidly increasing due to their portability, compactness, affordability and most importantly, due to the fact that they require very little technical knowledge to operate.
These hand-held devices offer users the flexibility to be in touch with their social circle as well as access information anytime and anywhere, which is why more and more users are switching to mobile internet. Internet marketers, who want to reach out to this ever-growing market, must invariably pay more attention to mobile SEO strategies. Optimizing a website for mobile internet users is a brand new strategy and experience for Search Engine Optimization professionals, which are discussed in brief in the following paragraphs.
1) Screen Size and layout
Considering the fact that the mobile screen has a limited space, the first thing that you should pay attention to is the correct screen size. Minimum use of the keypad, lightweight design, and more usage of vertical scroll rather than horizontal scroll will make your website easier to browse on a mobile screen. A table or a frame will make your screen bigger; hence it is better to avoid them. Mobile web developers generally develop their mobile website in CSS (Cascading Style Sheets), which adjusts the screen size automatically. Ensure that your titles, URLs, meta tags are short and simple so that they can easily fit on the small mobile screen.
2) Optimization for mobile search:
Mobile search engines like Bing Mobile, Google Mobile, Taptu, Jumptap, etc operate differently from traditional search engines in many respects. This is mainly because of the fact that mobile phone users differ from laptop or desktop users in their temperament, site requirement, accessing location, and the time in hand. While desktop and laptop interfaces are quite standardized, the mobile phone interface is still quite varied, with the result that the same mobile search engine may return different search results on different handsets.
3) Best practices for mobile SEO:
While designing your web page for the mobile screen, go through the W3C guidelines and utilize the XHTML code on your website. In mobile SEO, keywords are targeted in a way which is different than traditional SEO. Shorter keywords of 2-3 phrases with the geographical location included are the best for mobile SEO. Also, it would be prudent on your part to submit your mobile website to various mobile search engines and also to Dmoz directory to receive quality in-bound links.
As mobile search is rapidly growing day by day, Search Engine Optimization professionals must realize the basic differences in mobile and laptop users, the differences in mobile and traditional search engines, and optimize their mobile website accordingly to make it easily accessible on mobile phones.
Nowadays it has become quite tough to survive in the competition if your business is not supported by the tools of internet marketing. Internet marketing has become one of the most preferred ways to promote a company, and its products and services. As we know that SEO plays a crucial role in the successful promotion of a website. Therefore it is important that we should always go for the best SEO service providers. There are many factors which makes a consultant a good one. Before you hire an consultant, you must carefully take a look at those factors. Let us have a brief look at the ten different things that you must take into consideration while hiring an SEO consultant.
- The first thing that you must look in an SEO consultant is his/her willingness to know about your business. If he/she is a good SEO consultant, then he/she will try to know more and more about your business. This should be the first step of an SEO consultant, before he/she actually builds a plan.
- For a good SEO specialist it is important to have knowledge about every kind of business. He/she should be capable of understanding the needs of the market, and how to approach the targeted customers. It means that a good SEO consultant must have excellent communication skills. The contents of the website should be alluring enough to connect with the targeted customers’
- Another thing that you should take a look at them is their track record. You can check that whether the clients of the SEO consultant are in still among the high ranked web pages or not. A good consultant always presents his/her portfolio, instead of boasting about his/her success. Ranking of the client’s website should be a major criterion in selecting an SEO consultant.
- The fourth thing that you need to check is that whether your consultant has knowledge about the rules of search engines or not. He/she must follow the terms and conditions of each search engine.
- The fifth factor that you must take into consideration it the use of SEM. SEM means search engine marketing. You should always go for the SEO consultant that also follows the SEM methodology. SEM is very important internet marketing tool, and has the power to raise the ranking of a website.
- The sixth important thing is that you should look for an SEO consultant that uses Web 2.0 and social media marketing as a platform to market your website. Both of them are very important and significantly affect the ranking of a website.
- Go for the consultant that provides result at the first page of the search result. Almost 90% of the clicks are made on the first page listing.
- Knowledge is a very important aspect. Go for the SEO consultant that knows the difference between paid keyword advertisement and organic ranking.
- Ethics plays an important role in the reputation of a company. Therefore you should never go for a consultant that follows unethical practices.
- Back links are an important tool of internet marketing. Therefore you should check that your consultant must use back links.
