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In this increasingly noisy world, where every day a new brand or product launches every second of a day, what would it take to make people remember you as a business or as a brand? A stunning, creative and memorable logo design with impeccable marketing tactics. Logo Designs is all known for such hefty job when it comes to do it all. Therefore, keeping your branding strong, modern and based over latest trends will not only give your business a competitive edge but will also perform exceptionally to attract more customers to your door and help them to recognize you with to experience similar ambiance.
Keeping your logo design contemporary helps businesses in many ways. It projects impressions that help people to identify you as a well-run and relatable brand and not like the dated trademark that does not communicate effectively. To draw attention to brands, business or even towards an advertisement, graphics, creativity, skills and all above concepts together creates a buzz and help your business to achieve goals of marketing and branding. However, when it comes to opting for professional logo Design Company, customers usually forget about the trends and demanding pattern in the design market.
Remember, a quality logo design is not always about a high-quality graphics or hues. A creative concept for the logo is barely born easily, so the cost you pay to professionals is not only about acquiring a symbol that is unique or different than the previous ones. It should comprise all the element, however, opt for companies that offer affordable packages and provide optimal quality services to design a perfect logo that defines your company, utterly.
Therefore, this article is here to educate both designers and customers to stay updated with trends that are going to sneak peek throughout 2018.
In design, concepts either can make your first impression amazing or just the opposite of it. Therefore, creative typography allows today’s ventures to begin with something that has never done or seen before. In typographic logos, a designers’ skill matters most, however, giving the soul to design is all that one must strive for. In typography, regardless of which mood you choose to play with, either serious or silly, it is one of the top adaptive styles drive to create engaging visuals to get attention. A quick example would FedEx without which we cannot complete the list of our examples. Mailchimp, Cutting Room, and NME logos are considered to speak how these giants indeed choose typographic logos to define their business identity.
Apart from all the benefits that come along with this popular medium for logo designing, creative typography gives large room to play around with concept to provide a personality to the logo. It helps designers to speak-up their creative minds and builds a unique logo that is futuristic and versatile. If you believe in artistic values, then considering typography for your business to get it done in with the latest design.
Colorful & Vivid Logos
Grabbing most attention with monotone can be difficult unless a brand is not proceeding with resilient marketing strategy namely Dior and, Nike. However, recent logo design news we received regarding Apple Inc. logo speak about how soon we are going to multi-color logos in this year. Moreover, many popular platforms such as Instagram and YouTube shifted to new designing while sticking to the same frame of work with color, i.e., using vivid and vibrant hues. These examples lead us to comprehend the scope of bright and colorful logo design in the upcoming trends in logo designs.
Typography is not the only characteristic of logo design getting popularization simplification these days. The definite shapes used in logos have recently seen with an increased focus on minimal geometry shapes, or geometry fashioned with a less-is-more approach. When you look at some of the gains of this style like versatile branding, you obtain visibility and modern concepts and ideas-it certainly clarifies that we should be expecting more in 2018.
Metaphoric Logo Concepts
Metaphors amaze minds instantly; with the design, it turns the concept into more creative characters. However, since it has been in trends for last few year, we know metaphors are probably not something new to logo designs. Subsequently, these metaphors are now expected to illustrate greater depth with impactful creativity in designs. These extremely out-of-the-box concepts have leverage metaphoric logo trends back in 2018 to amuse minds with curiosity, thoughtful ideas and unique perspective of design for any name it is expected to mold.
Years back when animated came into being; its adaptability amused people. However, back in time lack of animation logo display centers companies preferred to scale with static ones. In this era, from Facebook to website, it is easier, more attention-grabbing and animated-friendly space we have to display some of the creative concepts. Thus, keeping subtle animation to logo design seems to amuse and inspire if the concepts and design collaborate with subtle animate bring more significant meaning to logo design.
We hope that this article helped you acquire tips that will surely help you get started with unique and attractive identity. Therefore, if you are finding a team that help you get started not only with ideal logo design but, professional and eye-catchy branding then let us introduce our renowned firm Logo Design Valley.
In a nutshell, we are creative and professional team strive to help our clients raise their business with a unique identity and business persona to give your business credible reorganization in digital and print media. We spend our time to practice and master the high-growth techniques to provide you latest methodologies to excel with trendy design and innovative ideas.
You should know up front that I am The Logo Handler and not a logo designer. I have designed a few logos in the past, but it is not my forte. Clients entrust their logo to me for printing and marketing purposes. While I can’t design you a glorious logo, I can tell you immediately if the logo is going to cause you troubles along the way. I’ve spent the major part of my career working with corporate logos. Some logos are great and others are a problem. They might be pleasing to the eye, but they pose a myriad of printing issues.
One critical mistake people make at the very beginning is to offer their designer little to no direction. They find a designer, give them the company name and tell them to design a logo. In most cases no further direction is given. Perhaps some preferred colors or a suggestion or two on a symbol that might be used, but that’s it. The business owner assumes that the designer understands the needs and parameters of logo design. From my experience, about 50% of the logos I encounter are centered on aesthetics only. While an eye pleasing logo is important there are many other things to consider that will play an important roll down the road.
SELECTING A DESIGNER
While it might be tempting to use a friend or family member who dabbles in graphic design (and are usually very cheap or even free) the logo usually ends up costing you down the road. You are more likely to encounter issues with design egos and have to deal with time delays. They may also not have the technical knowledge (bitmaps vs. vector, bleeds etc.). This is less of an issue for logo design but can cause major issues on other projects. On the other hand, don’t discredit these people. I’ve seen some great work come from aspiring designers and those who design as a hobby.
Regardless of where you find your logo designer, make sure you review their portfolio and then confirm these two criteria:
- Find a designer that will provide you with a vector logo. If they can’t, get another designer. If they don’t know what a vector graphic is, do NOT hire them!
- Make sure they will give you the following files:
- The original (vector) file from the program the logo was designed in.
- A (vector).pdf of the logo.
- A (vector).eps of the logo.
- Three high resolution.jpg’s of the logo, one 2″ wide, one 12″ wide and one 24″ wide.
While your computer probably does not have a program that can open the first three files, make sure you have them on a disc in your office and stored away on your computer. Future printers and designers will need these files. See Images 101 for more information on vector vs bitmap.
LOGO DESIGN GUIDELINES
In addition to a logo that looks good and makes sense for your business, make sure your designer follows these guidelines. You too should run their designs through these considerations (color, size and shape):
Colors play an important role in a logo. Ideally you should keep colors to a minimum, avoid shading and keep colors separated. When printing full color digital graphics you probably won’t run into any issues. Digital printers print graphics just like your color inkjet or laser printer. In general, digital printing is expensive and is not always available for non-paper items.
Keeping colors to a minimum can save money. Printing applications for apparel, signage and promotional products will cost more for each color. Promotional products generally have a set-up charge and a run charge per color. Screen printing will also cost more for each color. Design a logo with one or two colors or have a version that can be used as a single color.
Tight color registration can cause issues. If your colors are touching that’s considered tight registration. Text that has an outline around it is a good example. Promotional items that are silk screened or pad printed can’t always achieve this. Tight registration can also become a problem if you are photocopying something in black and white. Two completely different colors can look like the same color and end up being a big black blob when photocopied. Avoid tight registration or have a version of the logo that doesn’t have tight registration for these situations.
Color fading/shading can’t always be printed. Most non-digital printing applications print solid colors. If you have a solid color that fades or shades into a darker color or another color you will need a modified version of your logo.
Custom colors can cost money. Printers carry standard ink colors such as but not limited to red, navy, royal, dark green, yellow and black. Most printers will charge a fee to mix a specific color for you. Promotional logo’d items are also mainly available in standard colors. If you selected teal blue for your logo and want to find a teal pen for your company, you would be very limited in your selection.
Text or lines that are too thin or small aren’t effective and can “disappear” when printed or photocopied. The small parts within a lower case “e” and “a” can also fill-in if they are too small. When selecting your logo make sure that you can shrink it (or a version of it) down to 1″ wide. One inch is about the smallest size you will print your logo.
Shape is much more than a vertical or horizontal design. Shape needs to take into consideration what is referred to as white space. Avoid design elements that protrude too far away from the main design. If your logo has a lot of unusable white space and you want to print it in a small area, the white space can prevent you from having space left for contact information that you want to include. See the illustration below. Think about how the logo will look when paired with your address or website. Ask the designer to put your address block next to the logo as it might appear on a business card or on letterhead.
An important note on different versions – You shouldn’t feel restricted by any of these guidelines. For example, a logo that looks like modern graffiti would most likely go against all of the guidelines above, but if that’s what you want then that’s what you should have. Just ask your designer to produce modified versions that can be printed in a single color or smaller spaces. I’ve seen companies with 10 page booklets and dozens of variations of their logo that can be used for different applications. Be prepared.
Think about color, size and shape when designing and selecting your logo. You should also have different versions for different applications. Make sure you have the right files stored away for printing. Keep in mind that the most recognizable and most famous logos are simple and the colors are limited. Work it and re-work it until you have the perfect logo. It’s your logo, take ownership of it and keep your logo visible!
A logo design can be considered as one of the area which looks like a tad too easy in layman’s eyes. But in its execution, it can be very difficult if it is not properly designed. The subject of logo involves anything and everything about grabbing attention. It becomes a huge challenge for the logo designers to successfully mold the logo by taking all the essential ingredients of the brand identity and execute it for grabbing everybody’s attention.
The main trick of building a logo is all about creating one which is going to last for ages and should get etched in the minds of the target audience even if the company meets its demise. This article would take up some of the elements which are found to be prevalent in the logos created in 2013. Getting acquainted with those elements ould help you prepare for the coming years.
The Elements Which Have Changed the Look of Logo This Year
The Finer sides of Fonts
If you are heavily into Logo Designs, you are expected to be aware of the font types. Some of the most commonly used fonts for logo design are Lucinda, Tahoma and Verdana but they are not the only one. There are a number of fonts which are seen to be used this year. The new logo design for Yahoo introduces fonts like Optima, which totally changes the company’s outlook. You will also find the new fonts for logos online such as the Aesthetique as well as the Operator. The most popular fonts which have being used for Logos this year till now include the likes of Fiddle, Songbird, Axe and Anguilette. A thorough research online can help you find not only the stated ones but more.
The illustrated face of Logo
Hand drawn illustrations are making a comeback this year. Gone are the days when designers used the stock illustrations and photos to come up with a clone called a logo. This year has seen certain changes from this perspective. Logo Designers around the world are using specially designed illustrations to come up with mind-blowing logos. These logos have helped in bringing out the emotional appeal from the right target audience.
The logos are extensively influenced by the advertisements which they by themselves represent. They have more influence on the target audience than the ones being created with the use of stock images.
The Use of Color and hues
This particular year focuses more on the brightest and boldest of the hues and tones. The main purpose of the logo designer is to use certain colors which would grab the attention in a jiffy. The colors this year focused on that of the brand color. The main emphasis was to use a color which can hold on to the brand identity of the targeted product.
Introducing Flat Design Logo
This year can be termed as the year of the flat design. With Windows introducing Flat design with Windows 8, Apple adapted the same trend with iOS7, the logo designs are in for a serious change. Every third-party app developers are adapting their logo to this Flat change. Logo designing is going back to the basic with colors and basic geometric shapes. The upcoming 2018 Olympic Games logo is the perfect example of that.
Logo Designs through Initials and Letter
Simplicity is the core of the matter with the Logo design trend. The logo design uses either the initials or one of the important letters of the brand. This has become one of the simplest and the easiest way to convey the brand to the right target audience. The new logo for the famous TV show, Master Chef conveys just that.
‘Here’ says the Logo
The ‘Here’ navigation symbols which are popularly used in the virtual maps have become the in-thing this year. People just love to see the ‘Here’ symbol even in the brand logos which caters to a cake shop or a photo studio. The symbol itself confirms the place where the product in the logo can be found. You can always check the logo of Brandforma to see the use of the ‘Here’ symbol.
Ribbons, Folded Design and More
How can you show dynamism in any logo? Logo designers of 2013 have come up with a really clever way. The ebb and flow of a particular brand can easily be expressed by the use of ribbons or folded design. The use of ribbon can affect the target audience from several perspectives. The ribbon represents the natural flow of movement and adaptation which aptly describes several companies in the present times.
There have been instances when logo designers have used styles such as serrated edges, app store influences, transparent overlaps as well as shifting focus in their logo designs throughout this year. As we reached the final quarter of the year, we have to hold ourselves back to see what the next year has in store for us.