Content Management System Nalgonda 1,500-\
With users spending more digital media time on mobile apps, enterprises explore innovative ways to keep their website visitors engaged, convey the desired message, and persuade them to buy. A content management system makes it easier for businesses to keep website visitors engaged by creating, publishing, and managing digital content efficiently. Many enterprises even use content management systems to create a collaborative environment where employees work and communicate seamlessly.
At the same time, the themes, plug-ins, extensions, and modules provided by robust content management systems help developers to build custom websites rapidly. Each enterprise has option to choose from a wide range of content management systems. Some of these CMS are open source and free, whereas others are commercial. An enterprise can always consider using an open source content management system (CMS) to build website and manage digital content without incurring additional expenses.
Overview of 7 Widely Used Content Management Systems
1) WordPress
The usage statistics posted on various websites depict that WordPress currently dominates the worldwide CMS market. In addition to being easy to use, WordPress also simplifies web application development by providing a wide range of themes and plug-ins. The members of the WordPress community further keep uploading new themes and plug-ins regularly according to emerging trends in web development. The developers can take advantage of the themes, plug-ins, and add-ons to create custom websites rapidly according to precise business needs. They can even take advantage of an open source WordPress plug-in like WooCommerce to create new ecommerce websites and add ecommerce functionality to existing websites.
2) Joomla
Joomla enables developers to develop, customize, and maintain websites without putting extra time and effort. It is even considered as the best CMS for small businesses and start-ups. While using Joomla, a developer can take advantage of a variety of plug-ins and extensions to create websites according to varying needs of small businesses. They can further use various business extensions and plug-ins for Joomla without increasing project overheads. But Joomla does not allow developers to choose from a large number of website themes. The developers can still use specific add-ons to add email forms, blogs, discussion forums, and image galleries to the website. Likewise, Joomla makes it easier for developers to add shopping carts and integrate point-of-sales (POS) systems, and manage inventory while developing ecommerce websites.
3) Drupal
Drupal makes it easier for developers to create websites that deliver richer user experience while meeting search engine guidelines. The SEO tools provided by Drupal help enterprises to divert more search engine traffic to their websites. Many developers opt for Drupal when a website has a lot of pages or accessed by a large number of users. Like other content management systems, Drupal also allows developers to choose from several themes, add-ons, extensions, and modules according to their precise needs. These third-party modules and services even help developers to add functionality to the website without writing additional code. However, many developers consider Drupal to be more complex than other content management systems. Some programmers even write additional code to customize the Drupal application according to precise business requirements.
4) Magento
An enterprise has option to choose from several editions of Magento. The community edition of Magento is open source and free. Despite being a CMS, Magento is hugely popular as an ecommerce platform. The readymade and customizable themes provided by the CMS make it easier for developers to build, set up, and launch robust ecommerce websites rapidly. The developers can further accelerate ecommerce website development by availing the robust features provided by Magento including product catalogue, option to add multiple attributes to a single product, customer grouping, setting up billing, invoicing and shipping. The developers even have option to avail a large number of free and paid add-ons provided by members of the Magento community.
5) TYPO3
The open source content management system is compatible with major operating systems and web servers. TYPO3 is also considered to be more flexible and extendible than other open source content management systems. The modular design of TYPO3 makes it easier for programmers to build and set up websites of varying sizes. At the same time, the web developers can easily customize and extend TYPO3 by using specific extensions. TYPO3 further simplifies digital content management by allowing developers to define various types of website content and managing the digital content through multiple editors. The developers even have option to modify or restructure the default structure of a web page without any restriction. However, TYPO3, despite being easy to use, has a complex learning curve. Also, it requires additional server space to accommodate additional modules.
6) Plone
Despite being an open source, Plone promotes itself as the enterprise CMS. An enterprise can use Plone to integrate multiple databases, web servers, business solutions, and content functions. Plone further provides a set of features to manage the entire content lifecycle. A website administrator can use the features to create, publish, store, and manage digital content, along with implementing search, content locking, and version control. At the same time, Plone helps web application developers to keep the website and digital content secure through its Python-based backend. The Diazo-powered theme engine provided by Plone helps developers to design custom websites rapidly. At the same time, the add-ons for Plone make t easier for developers to add functionality to the website and manage digital content efficiently.
7) Blogger
Blogger was originally developed as a blog publishing service with support for multi-user blogs. But many enterprises nowadays use Blogger just like other content management systems. Blogger has been evolving consistently to simplify and accelerate development of various websites and blogs. In addition to being a part of the Google ecosystem, Blogger also provides custom styles, customization options, and custom domains. The custom domains provided by Blogger make it easier for small enterprises and freelance professionals to set up and launch their websites quickly. At the same time, a user can simply use his Google account to set up and manage websites with Blogger. However, Blogger lacks some of the robust features and extensions provided by other open source content management systems.
On the whole, a business has option to choose from a wide range of open source content management systems. But the content management systems differ from each other in the category of features, themes, plug-ins, extensions, and performance. Hence, it becomes essential for an enterprise to evaluate the pros and cons of each CMS according to its short-term and long-term needs.
Choosing a content management system can be tricky. Without a clearly defined set of requirements, you will be seduced by fancy functionality that you will never use. What then should you look for in a CMS?
When looking at a content management system, consider what features you should look for.
When selecting a content management system, without a clearly defined set of requirements, you will be seduced by fancy functionality that you will never use. Before you know it, you’ll be buying an enterprise-level system for tens of thousands of dollars when a free blogging tool would have done the job. In order to correctly determine what you need for your site, you need a list of requirements.
How then do you establish your list of requirements? Although your circumstances will vary, here are ten things that are particularly important.
- Core functionality
When most people think of content management, they think of creating, deleting, editing and organizing pages. They assume all content management systems do this and so take that functionality for granted. However, that is not necessarily the case. Nor is there any guarantee that such functionality will be presented in an intuitive way.
Not all blogging platforms, for example, allow the owner to manage and organize pages in a tree hierarchy. Instead, individual “posts” are automatically organized by such criteria as date and category. In some cases, this is perfectly adequate. In fact, this limitation in functionality keeps the interface simple and easy to understand. However, in other circumstances, the limitation can be frustrating.
Consider carefully the basic functionality you need. Even if you do not require the ability to structure and organize pages now, you may in future. Be wary of any system that does not allow you to complete these core tasks.
Also ask yourself how easy it is to complete these tasks. There are literally thousands of content management systems on the market, the majority of which offer this core functionality. However, they vary hugely in usability. Always test the system for usability before making a purchase. Most of the best systems have an online demo for you to try out. If all else fails, try on YouTube.
- The editor
The editor is one core feature worth particular attention. The majority of content management systems have a WYSIWYG editor. WYSIWYS stands for “What you see is what you get”. These editors usually have a similar appearance to Wordpad or Word. Strangely, this editor is often ill-conceived, despite the fact that it is the most used feature within the system.
The editor is the tool through which content is added and edited. Traditionally, it has also allowed the content provider to apply basic formatting, such as font and color. However, developers have recently moved away from this type of editor to something that reflects best practice.
The danger of traditional WYSIWYG editors is two-fold. First, content providers are given too much control over the design. They are able to customize the appearance of a page so much that they undermine the consistency of the design and branding. Secondly, in order to achieve this level of design control, the CMS mixes design and content.
The new generation of editors takes a different approach. Content providers use the editor to mark up headings, lists, links and other elements, without specifying how they should appear.
Ensure your list of requirements includes an editor designed on this principle and that does not give content providers control over the appearance. At the very least, look for content management systems that allow the editor to be replaced with a more appropriate solution.
The editor should also be able to handle external assets, including images and downloadable files. That brings us to our next point: management of these assets. 2 decent editors that have been used by Happy Dog Web Productions are JCE editor and FCK editor.
- Managing assets
Management of images and files is badly handled in some CMS’. Badly designed systems can frustrate users with poor accessibility and usability. Images in particular can cause problems. Ensure that the content management system you select forces content providers to add attributes to images. You may also want a CMS that provides basic image editing tools, such as cropping, resizing and rotating. However, finding one that does this can be a challenge.
Also, consider how the content management system deals with uploading and attaching PDFs, Word documents and other files. How are they displayed to end users? Can descriptions be attached to the files, and is the search function capable of indexing them?
- Search
Search is an important aspect of any website. Approximately half of all users start with search when looking for content. However, the search functionality in content management systems is often inadequate.
Here are a few things to look for when assessing search functionality:
Freshness: how often does the search engine index your website? This is especially important if your website changes regularly.
Thoroughness: does it index the entire content of each page? What about attached files, such as PDFs and Word, Excel and PowerPoint documents?
Speed: some search engines can take ages to return results. This is especially common on large websites.
Scope: can you limit the scope of the search function to a particular section of the website or refine search results once returned?
Ranking: how does the search engine determine the ranking of results? Can this be customized by either the website owner or user?
Customization: can you control how results are displayed and customize the design?
The issue of customization, of course, goes far beyond search.
- Customization
I have had the misfortune of working with content management systems that are completely inflexible in their presentation.
Your content’s presentation should not be dictated by technology. It is simply not necessary now that we have techniques to separate design and content. Unfortunately, like some Web designers, many CMS developers have not adopted best practices and have created systems that produce horrendous code. This puts unreasonable constraints on the design and seriously impacts accessibility.
You need a content management system that allows flexibility in the way content is retrieved and presented. For example, can you retrieve news stories in reverse chronological order? Can you display events in a calendar? Is it possible to extract the most recent user comments and display them on the home page? Flexibility makes a CMS stand out.
Speaking of user comments, all forms of user interaction are worth mentioning.
- User interaction
If you intend to gather user feedback, your CMS must provide that functionality or allow a third-party plug-in to provide it. Equally, if you want to host a community on your website, then you will require functionality such as chat, forums, comments and ratings.
At a minimum, you will need to be able to post forms and collect responses. How easy does the CMS make this process? Can you customize fields or does that require technical expertise? What about the results? Can you specify who they are emailed to? Can they be written to a database or outputted as an Excel document? Consider the kind of functionality you need and look for a CMS that supports it.
Also ask what tools exist for communicating with customers. Can you send email newsletters? Can recipients be organized into groups that receive different mailings? What about news feeds and RSS?
Finally, consider how you want to manage users. Do you need to be able to reset passwords, set permissions or export user information to other systems?
But user permissions are not the only things that need managing. You should also consider permissions for those editing the website.
- Roles and permissions
As the number of content providers on your website increases, you will want more control over who can edit what. For example, one group may need to be able to post job advertisements but not add content to the home page. This requires a content management system that supports permissions. Although implementation varies, permissions normally allow you to specify whether users can edit certain pages or even entire sections of the website.
As the number of contributors grows still further, you may require one person to be able to review content being posted to ensure accuracy and consistency in tone. Alternatively, content may be inputted by a junior staff member who requires the approval of a more senior person before making it live.
In both cases, you’ll need a CMS that supports multiple roles. This can be as simple as having one “Editor” and one “Approver” role, or more complex with customized roles and different levels of permission.
Finally, enterprise-level content management systems support entire workflows in which page updates have to go through a series of checkpoints before going live. These complex scenarios require the ability to roll back pages to previous versions.
- Versioning
Being able to revert to a previous version of a page allows you to quickly recover if something is posted by accident.
Some content management systems have complex versioning functionality that allows you to roll back to a specific date. However, in most cases, this is overkill. The most common use of versioning is simply reverting to the last saved state.
Although this sounds like an indispensable feature, in my experience it is rarely used expect in complex workflow situations. That said, although versioning was once a enterprise-level tool, it is becoming available in more and more content management systems.
The same can be said of of multi-website support.
- Multiple website support
With more content management systems allowing you to run multiple websites from the same installation, it is possible you may use this feature.
Although you may not currently need to be able to manage more than a single website, that could change. You may decide to launch a new website to target a narrower audience.
And with the growth of the mobile Web, you may want to create a separate website especially for mobile devices. Whatever the reason, having the flexibility to run multiple websites is important.
Another feature you might not require immediately but may in future is multilingual support.
- Multilingual support
It is easy to dismiss support for multiple languages. Your website may specifically target the domestic market, or you may sell a language-specific product. But think twice before dismissing this functionality.
Even if your product is language-specific, that could change. It is important that your CMS be able to grow with your business and evolving requirements.
Also, just because you are targeting the domestic market doesn’t mean you can ignore the issue of language. We live in a multicultural society in which numerous languages are spoken. Being able to accommodate these differences gives you a significant edge over the competition.
That said, do think through the ramifications first. Having the ability to add multiple languages doesn’t mean you have the content for them. Too many of my clients have insisted on multilingual support and yet never used it because they neglected to consider how they were going to get their content translated or pay for it.
Conclusion
Consideration of features is an important part of the process of selecting a CMS, but it is not everything. It is also important to consider issues such as licensing, support, accessibility, security, training and much more.
I leave you with a word of warning: don’t let your list of requirements become a wish list. Keep your requirements to a minimum, but at the same time keep an eye on the future. It’s a fine line to walk. On the one hand, you don’t want to pay for functionality you will never use. On the other, you don’t want to be stuck with a content management system that no longer meets your needs.
