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Resume Sourcing Tip: Utilizing LinkedIn to Find Candidates

This article teaches you how to utilize LinkedIn as a very effective resource for resume sourcing and recruiting. Since the advent of social media and job boards, it is now much easier to search for candidates online. You can now search for candidates using specific keywords and then you can call and email those candidates in order to strike their interest in your open position.

The first thing you should do if you are a recruiter or HR manager is to create a company LinkedIn account/profile. If you already have a company LinkedIn account, great! You are already on your way.

The next step is to create your own individual LinkedIn account. This should include your name, your company, and your position. Once you have all of this done you are on the right track! Your next step is to build your network.

In order to build your network, it is important to connect with everyone you know. This is anyone who is a friend, acquaintance, or business associate. You can even start to add people who you have things in common with and people who you share groups with. This goes into the next part about adding/being a part of as many groups as you can.

To add groups you will want to search for groups related to your position and industry. You can only have ten pending groups at a time but you are allowed to have thirty groups total. You definitely want to have your groups maxed out.

Once you have built up your groups and network, it is time to start searching for candidates for your open position. In order to search you will go to people and advanced search on the top right of LinkedIn. You can search by location, title, keywords, postal code, and company. You can have the search as narrow or as broad as you would like. Once you are done searching and you have found all of the candidates you are going to contact, you then need to send these people in mails to get them interested in the position. In order to send in mails you must purchase them through LinkedIn. You will most likely want to buy a LinkedIn package to do this. A trick I have also found is if you are in the same group with someone, you can send them a message for free through the group. This can save you a lot of money and help you reach prime candidates.

This is how you go about messaging potential candidates on LinkedIn:

First, you join the same group as the person you would like to send a message to.

Second, you go into the group and click the members’ tab.
When building your profile on LinkedIn, you will immediately come across the Location and Industry fields. LinkedIn automatically assigns a region based on the zip code you gave. This is important because it helps your Advanced Searches zero in on potential business opportunities in your immediate area.

For example, in my region, Mid-Hudson Valley, New York, there aren’t very many LinkedIn trainers. If someone in my region is hunting for a Social Media Manager to teach a LinkedIn class at the local library, LinkedIn will return my profile to the end-user and a potential opportunity now exists.

Traditional business models did not allow access to decision makers, i.e., CEO, CFO, HR managers. A job seeker would send a carefully crafted resume and cover letter package. However, it was received by a low-level employee. Most times, the package would not reach the hands of the decision makers. Those days are over with LinkedIn. When you carefully craft your profile, the potential for CEOs, CFOs and HR managers receiving your profile grows exponentially; successfully cutting out the middle person.

WARNING: Your profile will be exposed to presidents of companies. Vigilance is a must with everything and everyone you allow on your LinkedIn network. These captains of industry are in the business of making serious money. The decisions they make in their business can either help or hurt their financial streams. Do you think they will choose to do business with you if your profile looks sloppy? Making money is a serious business for serious people only. If you’re not “in it to win it”, you’re wasting your time reading this article. However, if you want to shoot for the stars, then take heed to my advice.

LinkedIn does not offer very specific industry options. Here you must decide which given choice closely represents your industry. For example, LinkedIn does not offer an option for Digital Marketing or Social Media. However, it does offer an option for Personal Training or Coaching. However, that option sounds more like a Pilates trainer than a Social Media Manager although we both offer personal training and coaching. My personal pick is Public Relations and Communications. That option is closer to my industry than any other option LinkedIn provides.

LinkedIn Tip: Use your professional profile headline to zoom in on your industry. Keywords are of utmost importance! They will help your profile stand out in the eyes of your industry’s decision makers. Since I can’t choose Social Media or Digital Marketing in my industry field, I wrote that into my professional profile headline. As a result, I have effectively created three ways decision makers can find me.

Follow these simple but powerful tips and watch your industry’s influencers take notice. You’ll be happy you did.

Thanks to the advancements in technology. Technology made it possible to make money on the internet. In order for anything to be sold in any market, there have to be visitors to that place. The same applies to what is sold and promoted on the internet. Without visitors, no one can but a product on the internet. Great tools have been developed that drive visitors to any website, blog, or social media on the Web. Videos do a great job of driving traffic to websites, increasing your client base and closing sales. Here are the tips on the use of the inverted tools and advantages:

  1. Maximize social media profits with videos

Maximize social media profits with videos that stand out, get clicked and get you paid. Website surfers like to watch videos on the internet. Some no longer like to read. They like to listen either to an audio or watch and listen to a video. One of the most visited sites on the internet is the social media. Therefore getting a tool that can help maximize video traffic to such sites is very important. You need it in order to increase your profits in social media.

  1. Skyrocket views and clicks

Once you have captured the visitors to the products or services you offer, you expect them to buy. Skyrocketing views and clicks are therefore important. Clicking leads visitors to where the product is found. If the product is good enough for the visitors, they will buy them. You, therefore, need a great tool that can help you do that. These tools help you skyrocket views and clicks on YouTube, FB, Vimeo and your own websites.

  1. Effortlessly expand into untapped markets

With the tools available on the internet, one is now able to effortlessly expand into untapped markets packed with hungry buyers. Every entrepreneur on the internet is seeking hungry visitors who will go for whatever offerings are found on his website. Therefore, make use of these great tools.

The good thing is that you can do it yourself with the use of the great tools on the internet. With some of the tools, you need experts to help you. But there are those facilities where there is no budget for ads, special effects or video ‘experts’ required. With a special tool, you can do it yourself.

If there are things you do on the internet as an owner of a website or promoting anything for making money, I know you need such a tool. It is available. One of them is called “recastly premium.” Once you have found it, your profits will just go up and surpass your greatest expectations.

Video is the present and future of online marketing and it’s easy to see why.

Studies indicate that by 2017, 67% of all online traffic will come from video.

In terms of its potential to reach mass audiences, video is unrivaled. YouTube, the second largest search engine, receives more than one billion unique views each month.

The lower production costs and the proliferation of apps have made it much easier for marketers to create and distribute videos without a large budget.

So, how do you use video to attain key goals such as lead generation, brand awareness, customer engagement, and retention?

Mapping your content to the buyer cycle

The best videos are those that fully consider the target audience. What questions are they asking? What concerns do they have?

Create content that your target audience, including customers and prospects, will deem as relevant to their specific needs.

Bear in mind that at each specific stage of the buying cycle, your customers and prospects have different needs. Build a video archive that will act as a reliable resource to make it easier for your target audience to make a buying decision.

Maximize on the power of social media

Social media allows you to get your content out to a greater audience. In fact, most people access and find videos through both niche and popular social sites.

In addition to placing your videos on YouTube, increase your reach by distributing content to other social sites where your target audience spends the most time. Go beyond Facebook or Twitter and target niche sites that offer greater user engagement.

It goes without saying that you would have to be intimately familiar with the characteristics of your target audience. On which social sites do they spend the most time? Which type of video content receives the most engagement? When is the best time to post videos?

The shareable nature of video fits perfectly well with the interactive nature of social media. Targeting the right social sites will increase the number of people who view and engage with your video content.

Use clear calls to action for lead generation

Should you gate your video content as part of your lead generation strategy?

There are advantages and disadvantages of gated content. This method of lead generation works better with mid-funnel prospects who demonstrate intent to buy. However, top funnel prospects may not be ready or willing to offer their contact information to access your videos.

A better alternative to gated content is placing strategic calls to action at the end of a free to view video.

One way to include a call to action in the video is to use YouTube annotations. Alternatively, you can integrate a sign up form to encourage your viewers to offer their contact information in exchange for something that is valuable to them.

Bottom line- use your video content to attain key metrics and conversion goals, especial lead generation.

Adopt a multichannel approach

While YouTube is the most popular video platform, it is not the only one. Short-form content has become popular among online consumers who have an increasingly short attention span.

Experiment with new tools such as Twitter Vine videos, Instagram and others to reach out to your audiences who use these platforms.

YouTube videos can also help with boosting your search rankings on Google. So go ahead and integrate your video content with your website content to establish a consistent brand message and great SEO benefits.

Video marketing remains one of the most effective ways to capture and retain the attention of online consumers. In fact, it is possible for online marketers to get more eyeballs on their video content than on any other content form. Understanding the needs of your target audience and utilizing a multichannel approach are key to making video marketing work for you.

Thanks for taking the time to review my post.

Business Systems Analyst



Internet & Network Marketer

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Mike Conkey.