When we use the word “Digital Marketing”, we are actually referring to online marketing efforts from a brand.
Therefore, if you are asking what is Digital Marketing (DM), here is your answer:
This is a practice in Business through which advertising messages are delivered through online channels such as websites, mobile apps, search engines, social media and emails. It helps a brand generate interest in their products among their consumers.
Though DM started gaining popularity in the year 2000. In the last couple of years it has revolutionised marketing communication.
In a real sense:
It is brand messaging (Advertisements) delivered through electronic channels such as Television, Radio, Internet etc. Electronic channels generate, store and transmit data in the series of the number 0 or 1.
It can happen both Online and Offline.
If the above is true, then
It existed ever since Guglielmo Marconi sent first wireless signals in 1896.
Isn’t that crazy!
However, the simple definition of DM does not say enough about the practice of digital marketing in today’s world.
This meaning is useless as technology is just the enabler of digital marketing. So let us understand what exactly digital marketing is?
What is Digital Marketing in Today’s Context?
In today’s context:
It is a set of interactive marketing promotion activities which are done online. These activities help an individual or organization reach its target audience and achieve its business & financial objectives.
Therefore when we say digital marketing, we are essentially referring to Online Digital Marketing.
The other form of DM is offline digital marketing, which happens on other electronic devices such as Radio or Television.
I know you are not here to read about radio or TV, so I will spare you (though I have invested millions of dollars on Offline marketing during my career).
Going forward in this article when I say “DM”, I am actually referring to “Online Digital marketing”, as that is what you intend to read here, right?
- It is a set of marketing activities and not just one activity.
- It is Interactive and not just one way. It enables two-way communication and is much more engaging compared to the other marketing methods. Interactivity is what distinguishes it from advertising on Television, which is also electronic but not interactive.
- It happens online. What it essentially means is that the activity is carried out on the Internet or telecom networks. Though it happens online, it can empower both the virtual or offline world. An example of DM in the virtual or online world is email marketing or social media marketing or search engine marketing. In the colloquial sense when we say digital marketing we refer to virtual or online marketing only. An example of this in the offline world is the use of tablets to showcase product offerings at a retail store.
- It helps an individual or organization. It is useful not only for large companies but also for individuals as well, unlike TV or newspaper advertising. One can take advantage of digital advertising on small budgets as well.
- It helps reach and engage the target audience. It is focused, and one can use multiple targeting methods to reach their audience.
- It helps achieve business and financial objectives. It is measurable & ROI driven. It helps achieve business & financial goals.
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Know How to Be Successful With Digital Marketing
Digital space is full of data and contents that are target oriented. Creating contents and sharing is now possible easily owing to the digital boom. The content marketing is important for readers to know about many things and thus the jobs for content creators are growing. The digital world or digital marketing has today become a business that is highly profitable for the entrepreneurs. The positive side can be seen of the digital marketing on the way it is put to use and before doing anything, maximize your potential. It is time to breathe through digital channels, get online and consider the following, to get attention.
Reorganize your presence
If you are not getting traffic, set to reorganize your online presence. Ensure you are on all the social media platforms. Check if you did not miss any information on the profiles of Facebook or Instagram. Assess your strategy is strong or does it need some overhauling.
Cleanup the weeds
Check what pops up in the Google. Review auto generated pages and flag impersonators. Use this time also to see your pages performing better and also the bounce rates. Ascertain the pages receive visitors and notice the social channels that are bringing most and least business. Use your efforts and make the non-performing networks to work well. Try to sort out the reason and ensure cleaning up unwanted weeds.
Give a new look
The simplest way of breathing new life is by freshening up the visuals. Of course, you can put new photos of your business in the social media accounts. It will serve the purpose.
Get a fresh tool
After reorganizing and giving a new look to your digital presence, take your marketing up using the right tools online. Invest in right tools and ensure to benefit from automation.
Digital marketing is the reach for most businesses and social sites have done an excellent job by promoting business. Digital marketing is now affordable and integrating it into your business is time-consuming and complex task, but to have an impactful digital marketing operation, you can get started with these steps below:
Having clear objectives helps digital marketing as it reveals a strategy. Outline the goals and determine the direction so that you align purposeful objectives that are realistic, specific and measurable. Identify your audience, comprehend your market and ensure your objectives meet strategy as an informed decision.
Develop Brand Consistency
Consistency is a term that has its own expectations, be it a social media platform or your website and of course this includes the strategy of digital marketing operation as well. Developing brand consistency is a must and use same taglines, colors, fonts, features and images. Ensure consistency so that it shows authority and increases your credibility.
Top 10 Digital Marketing Trends for 2020
The digital marketing trend has revolutionized the way of online marketing for medium or large size enterprises. There is a significant improvement seen in use of digital media in 2020 by the common people and companies as well. The people will take more interest in digital transactions, online products buying and much more. Thus, it will boost-up the interest of people in digital world and adopt the cashless trend for all online marketing needs of them.
In 2016, most of the companies have recognized the effectiveness and ease of digital marketing that is useful in expanding the business across the globe. Also, they noticed the impact of digital marketing trend making easier to find potential customers around the world along with more business leads. By keeping all such facts in mind, there is a great boom seen in digital marketing trend in 2017.
Here are top 10 expected benefits of internet marketing trends in 2017 such as:
1. Promising enhancement in video ads
Video advertisement is getting huge popularity these days. Most of the brands and medium size companies have been promoting their products and services through video ads that are adding more value to the digital marketing campaigns of the businesses. In 2017, the scale of video ads will increase for sure!
2. Dominance of mobile phones over desktops
The year 2016 was the era of desktops used for manipulating any computing or internet works. In 2017, you will find the complete dominance of Smartphones with internet facility over the desktops used for generating online traffic and money transactions as well.
3. Use of dedicated mobile apps will increase
Most of the people love to use internet in their mobile phones. However, the brands have launched mobile apps of their websites to download. It will enhance interest of users in using applications of their favorite brands in mobile phones for product buying, payments, billing, account optimization, and much more.
4. Increase of social media channels
There is a great boom seen for promoting things over social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. Most of the firms are using social channels for promoting client’s businesses websites, products, and services. Also, the common people and businesses take advantage of social media websites to do branding of their achievements and daily updates to make world aware of new discoveries in different domains.
5. 2017, Era of smart devices
The 2017 is expected to be the year of smart devices, which will be loaded with the latest technology features and automated functions that help marketers and common users to fulfill their all digital requirements through one device.
6. Promoting things over the web can be expensive
There can be a significant increase seen in the cost of online advertisement services in 2017. However, it will hike the heat of competition in digital marketing among the brands and digital marketing service providers around the world.
7. Importance of high-quality content will increase
Promoting things online, there is a quality content required. In 2017, you will find a great demand for high quality content to promote websites, products, services, etc., online and design meaningful digital marketing campaigns for the business.
8. Value of conversion rate or ROI
In 2017, the digital marketing companies will be ranked according to their conversion rate or ROI results in 2017. Thus, it will help customers to invest in top-rated online marketing companies which have good track record in conversion rates.
9. Growth hacking will increase
With continuous use of social media channels, viral marketing techniques, and other organic ads, it may lead the scale of growth hacking in internet marketing.
10. Quality services will be the key to success
The digital marketing trends in 2017 will be quality focused. Most of the brands will give preference to the quality work in all areas of digital marketing domain