Ten Reasons You Need a Digital Marketing Strategy
To ensure that your Digital Marketing efforts bear fruit, you will have to chalk out a prioritised plan of activities. Although there are many companies who are getting effective results without a strategic approach and by using mainstream methods like social media sharing, email marketing, etc., they are also missing out on many opportunities and are failing to face challenges. Hence, to ensure that you have a solution for any problems you face while marketing your products and services digitally, a full-proof strategy is imperative.
Outlined below are the top 10 reasons why you need to chalk out a Digital Marketing strategy:
To move in the right direction
Mapping out a path by setting goals is extremely important. You must be clear about why you are investing your money and resources and what is it you want to achieve by marketing about your business through the digital mediums. If you will not have a goal, you will not be able to allocate capital and resources correctly. Even the resources that you have appointed would be directionless, and all your money and efforts will go in vain.
To know your online market share
Chalking out a strategy would also help you know your online market share and act as per the analysis. It would also help you understand your customers’ preferences, their demands, behaviour, and target areas for you.
To reduce threats from existing and new competitors
A meticulous strategy would enable you to take strong measures against competitors and recognize the untouched market areas and target them accordingly.
To have a clearly defined online value proposition
The clearer the objective of your digital marketing strategy, the clearer will be the online customer value proposition. Your potential and existing customers will be able to differentiate between you and your competitors hence, will stay loyal to you.
To identify and overpower your weaknesses
Formulating a robust digital marketing strategy is the easiest way of recognizing and gaining control over your weaknesses, if any. In the process of devising a strategy, you will use a wide variety of tools that will help you identify and address your weak points, effectively.
To ensure smooth integration with your traditional methods of marketing
Word has it that digital marketing works best when combined with traditional methods of marketing. Hence, to ensure that both the marketing strategies that you have go hand in hand, it is better to form a digital marketing strategy.
To take quick action if any problem is encountered midway
By defining a marketing strategy, you will not only be able to weigh your options and foresee certain situations, but you will also be prepared and able to respond quickly to any situation that might arise.
To avoid wastage of resources caused by duplication
A strategy that you have not ideated and simply adopted might be a waste of time, resources, and money as it might be an old one. You wouldn’t land in such a situation if you are forming a brand new and exclusive strategy. You can see what will work best for you and invest time, money, and resources in sync with those options.
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Is Digital Marketing Important for SMEs?
Today, the world resides online and there is no denying this. People are using the internet more than any other mode of communication. And digital marketing is truly playing a versatile role in order to connect with the masses and generating successful marketing leads, especially for small and medium enterprises.
SMEs have their own set of challenges defined in terms of budget constraints, limited resources, growth challenges etc. Digital marketing is a handy promotion tool for these companies. Given its infinite reach and minimum investment, digital marketing proves to be a boon for small businesses.
Digital marketing also brings the world closer. If you can appreciate, how much smaller the world feels with the advent of Internet. Internet indeed has made it easier for a client in his country to directly discuss business with his counterpart living in any other country. This in turn has reduced the cost incurred by businesses in moving from one place to another for meetings and conferences.
It has also made it possible to understand the business trends happening around the world. Through news posts, blogs and even newsletters, now the entrepreneurs can get all the details of a certain business with just at a single click, allowing them to make quick business decisions.
The digital marketing has the ability to provide the prospect client with all the required information about a certain business. This in turn will help the client to make an informed decision about continuing the business relation further. The digital media has made it possible to understand a business virtually without having to physically attend any trade show or conference. Without any budget over pressure, you can reach your target audience in the target country and hence benefit your business.
By all the above facts, we can truly comment that digital media is a boon when it comes to generating successful leads. So it’s time to go online, promote your business using digital media and witness growth manifolds. Digital media can help you to develop efficient & cost effective Leads.
“Utilize digital tools, extend your reach, increase your visibility and generate more n more leads”
Popular Digital Marketing tools:
- SEO or Search Engine Optimization
- PPC or Pay per click Ads
- Social Media Marketing
- Website Optimization
- Content Marketing
- Email Marketing
These cost effective digital marketing tools can transform your business with more engagement and lead generation. Small businesses can you these digital tools to maximize revenue.
Digital Marketing VS Traditional Marketing
As a small business owner, you are often faced with an overwhelming amount of choices when it comes to where to spend your advertising budget. Since many small businesses do not work with large advertising budgets, the decision on which ad medium to choose can be both important and stressful. Many small business owners may be asking themselves, what is digital marketing? There is much debate in the current climate about whether traditional or digital advertising is the best method to bring in new customers and close more sales. Sometimes, the answer is a combination of both, but more and more businesses are choosing to go with digital advertising, with good reason. Here are some facts that you should consider when choosing how to launch your next advertising campaign.
What Is Traditional Advertising?
- Traditional advertising comprises the time-tested methods of advertising that you are probably familiar with. These ads run on radio and television, as well as in magazines, newspapers, local periodicals and through mailers. Nielsen reports that 47 percent of surveyed consumers around the world trust television, radio and newspaper ads to be credible. While this number is currently higher than some forms of digital advertising, it has been on a steady decline, with drops of 24 and 20 percent in 2011 and 2010, respectively.
The key to the downward trend of traditional advertising method is a change in overall demographics. More and more, people who grew up with the internet as a normal part of their lives are reaching adulthood and becoming the primary purchasers of goods and services. Since these people are more likely to trust and relate to digital methods of advertising, you can see how traditional methods of advertising are trending in the wrong direction. Television is still the most popular form of advertising, but experts expect digital ads to reach and overtake television within the next five years.
What Is Digital Marketing?
- Digital marketing comprises all forms of web marketing, from social media pages and business websites to search engine and banner ads. There are numerous advantages to digital advertising which make it a preferred method in the modern economy. The first key is, as mentioned, the changing demographics. As time goes on, the trends will only slant more in the direction of digital advertising. People of all ages who regularly use technology expect their advertising to be engaging and informative beyond what traditional means of advertising can offer.
In addition to the ability to reach new demographics, digital advertising offers a way for your company to connect with consumers and build lasting relationships. Through social media, you can have direct, meaningful communication with your customers, offer specials and breaking news bring in new business, and keep former customers coming back for more. Digital advertising also provides the unique opportunity for inbound marketing, as consumers can find and connect with you without any direct effort on your part, aside from setting up web and social media pages.