Why Every Business Owner Should Learn Digital Marketing
The reality is very few business owners feel that they have the time to learn digital marketing, however, what most of them quickly find is that by not taking the time to learn at least the found of what digital marketing is, it ends up costing them thousands over the life of their business.
You see, an entrepreneur has to generally learn as many different aspects of running an organisation as possible before they can hand over the reins to somebody else. The reason for this is because it allows them to understand the value of time and effort required to complete each task associated with their business. Now, where most others go wrong is by saying they don’t have the time to learn what’s required to promote their business online. Now, this happens pretty much every day with business owners all across the planet and what they generally do is outsource to an SEO or online marketing agency, even though they have little to no knowledge of what they are paying for and what the agency is actually doing for them.
Now while this approach isn’t a bad approach, this approach without having the required knowledge will cause a business to lose money in the future, because by having at east a little knowledge an entrepreneur can look for the best service at the best rate.
One main example of this would be when it comes to asking the general question of how much does digital marketing cost?
Now while it’s easy to look at online marketing as a commodity where all pricing is based on a simple set of factors and is exactly the same, the truth is much of digital marketing pricing is based largely on experience and knowledge gained over time.
So by understanding more about how digital marketing works and what is required in a digital marketing campaign you are putting yourself in the position to negotiate cheaper pricing over time.
It is very easy to see that a business owner that has taken the time to learn the steps required to put together a digital marketing campaign can utilise one of the best companies in the world for about 50 to 60% cheaper than somebody who hasn’t taken the time to learn the basics, and they will still get the same results.
Another reason business owners should learn digital marketing is so they can do the work for themselves.
The reality is most things in digital marketing, business owners do have the time to complete even though they think they don’t. The problem is they don’t know where to start or what is required in order to achieve results. If the business owner knew exactly what was required to get results they could do most of the digital marketing themselves requiring only a few hours a week in some cases to give their businesses the boost it needs to obtain results.
Also, it makes it easier to outsource certain aspects of digital marketing if you know what’s required to achieve results. For example, if you’re looking to gain results with digital marketing and you know what’s required however you don’t want to hire an agency that’s actually okay. The reason why this is okay is because in these situations you can pass on these tasks to employees, or you can pass on these tasks to friends or family or if you’re just looking for the cheapest rate you can actually pass on these individual tasks to virtual assistants who will do the work for generally about 80% less than most of your local SEO agencies however they need to be told what to do which is why an internet marketing training course for a business owner is almost a requirement to run a business in today’s market.
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Top Benefits of Hiring a Digital Marketing Agency
Gone are the days when hiring a marketing agency was considered as an expensive matter. But with the increasing competition in the market and social media, companies are now considering to invest on hiring a digital marketing agency.
The main aim of hiring the agency is to get strong online presence and get ahead of the competition.
Small and medium-sized companies set aside a separate budget for online marketing. The good news is that small and medium business believes that hiring agency is a profitable investment.
This article explains the major benefits of hiring a digital marketing agency:
- Online Technological Expertise: The marketing agency is backed by a professional team of tech expert who are up-to-date about online media. The team understand how and when to use the online expertise to get the best return on marketing.
- Cheaper than Offline Marketing: Earlier, a company has limited option to promote their brand on print and TV, which was quite expensive. But as the time changed and social media took over, companies are now exploring digital media which is quite economical than offline. The company has to pay certain fixed amount to the agency on a monthly basis and get brands promoted.
- Online Marketing Data: Agencies hold data of many companies and have lot of technical insights to share on with the client. This collaborative work helps the website to grow online.
- Quick Reach to Target Audience: One of the benefits of hiring digital marketing agency is the quick reach to target audience. The agency has insights and data of consumer behavior and accordingly sets plan to promote the brand. This certainly leads to effective audience rich faster.
- Backed by Valuable Resources: Regular social media updates and lead generation are valuable resources which a company gets. Moreover, the company has a good backup of strong analytics and media experts who understand the market well and accordingly generate an idea for the campaign.
- Bringing Down the Burden: Companies runs through various departments and need to take care of each and every department. By handing over, the marketing role to the agency can bring down the burden of the company and concentrate on other departments.
- Lot More than Marketing: A digital agency does not limit itself to just marketing, but also has a good resource of a content writer, SEO, graphic designer and web designer. So by hiring just one agency, you will get access to other areas of marketing also.
- Saving Money and Time on Training: Hiring a separate team and training them for social media can be time and money consuming. Most reputed digital agencies have trained professionals and ready to work for you.
- Able to walk along current Marketing Trend: Online marketers stay updated with the latest marketing trend and use the same to promote your brand. Consulting companies invest time to keep updated to the latest trend tools, technologies and strategies.
- Great Leadership: Many highly successful agencies are run by great leaders, who may or may not be directly working with you. They imply their expertise in marketing every brand that certainly helps the company to get a good return.
Internet Marketing Training for Small Businesses
Let’s say you have a small business, maybe a home-based company or “Mom and Pop” shop or café, and you want to promote your business on the Internet. You’ve searched for information about advertising your business online and came away with more questions than when you began. You discovered that while there is certainly no lack of Internet Marketing agencies, there is great disparity in their services and costs. Some offer a little for a lot, others offer a lot for a little. How do you know what will truly benefit you and who to trust?
With consumers changing their shopping channels from traditional to digital media, Internet Marketing has become a popular commodity for unqualified people who want to make fast money. There are several appealing factors. One is that digital media is still relatively new and an unfamiliar market to many business owners. When contacting businesses, a marketer doesn’t need to know much about what they’re saying to appear as an authority and elicit trust. The truth is they can cause your Internet marketing campaign more harm than good with improper practices.
Second, there is a good amount of money to be made in Internet Marketing, which accounts for why so many people are suddenly becoming gurus. The services of a credible and efficient Internet Marketing company may be viewed in one perspective as expensive. However, if they are indeed good, they will generate enough income for you to easily afford their services and return a profit for your business.
Let’s get back to your situation and say that you cannot afford the services of a “credible and efficient” Internet Marketing firm. What do you do? Perhaps the best thing you can do first is “nothing quickly”. If you have no knowledge of Internet Marketing, don’t make the mistake of falling for the first urgent, top-secret, totally guaranteed offer followed by a lot of $$$$.
Regarding urgency, you will certainly gain a nice head start in a lucrative market if you begin promoting your business on the Internet before to your competition. But chances are the urgency of the plan can wait a few days while you research its validity and credibility of the source. As for the latter two claims, there are no Internet marketing secrets and nothing is guaranteed. Even those reputable marketing companies can’t guarantee a specific return on your investment (much like your local newspaper or radio). If they do, there’s normally a catch.
But digital media, specifically the Internet and mobile phones, is a technologically powerful marketing tool. Eighty-three (83%) percent of U.S. households now use the Internet as an information source when shopping locally. Eighty-two percent (82%) follow-up their online research with offline action such as in-store visits, phone calls and emails, and sixty-one percent (61%) make purchases.