Hearing a lot of buzz about Digital Marketing? Wondering what’s all the hype about? Read on!
As the digital marketing field continues to grow at a rapid pace, marketers are springing with new opportunities. A Digital Marketing Training Course has been created keeping in mind current industry standards. It is an initiative designed to educate students and professors in the field of Digital Marketing. A certification from Google is the best way to make your CV stand out. It will portray you’ve got genuine digital skills, and that you are motivated to work in today’s business world.
Digital marketing promotes both products and services using digital technologies, like Internet, mobile phones and many other digital mediums. Students that complete the course and get certified will have skills learned that help them shape their strategy for the competition.
Here are few kinds of marketing techniques by which promoting takes place – Your website, Blog posts, eBooks and white papers, Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.), Earned online coverage (PR, social media, and reviews), Online brochures, Branding assets like logos, fonts, etc.
Here are some tactics used Search Engine Optimization (SEO), Content Marketing, Inbound Marketing, Social Media Marketing, Pay-Per-Click (PPC), Affiliate Marketing, Native Advertising, Marketing Automation, Email Marketing. The best part about Digital marketing training is that it can work for any business in any industry regardless of what companies are selling, marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content.
There’s approximately 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital-marketing course with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move. Rarely a week goes by without a new onslaught of digital Marketing jobs announced for multinationals and national brands.
Digital-Marketing training is “Evergreen” career choice. The marketing, technology is constantly evolving, hence need for re-skilling is must these days. Churn your future with an impressive digital job.
Since most people enter the web using a search engine, knowing how it works and knowing how to make oneself visible through a search engine is paramount. Through search engine marketing you can create a brand presence, or make a sale, or get a customer lead that can later be closed through direct marketing channels.
Knowing all options that are possible for branding and marketing through search engines is necessary to be a good promoter for a company.
There are 5 strategies for search engine marketing.
Search Engine Optimization (SEO)
Contextually Targeted Text Ads
Paid Inclusion and
Digital Asset Optimization
Companies that use SEO and PPC are the highest.
Facebook and other Social Media Marketing
One must understand the complex dynamics of people interaction on social media. People interact with a brand while on social media either by seeing an advertisement, or Facebook page, or a picture etc. and they comment on the product or share or give feedback to other friends and relatives. Cashing in on this social presence is a part of digital marketing.
Giving a consumer an option to receive emails about the product, discounts, offers and events. They must be relevant and interesting and motivate the consumer to go to the business website or buy.
Building a website with a logical hierarchy in its navigation based on the goal of the website is an important skill to acquire. Website can be of HTML, PHP or WordPress depending on our interest.
Since most of our population spends more time on mobile phones than on desktops and computers one must learn how to adapt ads, webpages and social media images to the mobile phone.
Many companies have a mobile app for purchase of product and that too falls under the purview of digital marketing.
To be an expert in the field of digital marketing one must have knowledge on how to bring together a campaign on all platforms simultaneously. Knowing how to link email to Facebook, Instagram, tweeter and your web page.
Digital Marketing is a huge and exciting field that is progressing fast. Companies are forever on a quest to find skilled digital media personnel to help grow their business. This is the only way businesses can stay ahead of their competition.
SEO - search engine optimization, SEM - search engine marketing, SMM - social media marketing, E-Mail Marketing, Influencer Marketing, Mobile Marketing, ASO - App store optimization, Content Writing, Copywriting
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6. Lifetime Access To Latest Content
7. 24 X 7 Trainer’s Support On Online Forum
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9. Get Full Access To Paid SEO Tools
10. Become A Certified Professional
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Digital Marketing Training Course
Along with the evolving technology of the marketing department, the activities in the digital world have gained momentum and it is revealed that there must be a staff member in the company or a freelancer to work with the title of “Digital Expert”. This course ensures that trainees can master many processes from mobile applications to the internet, e-mail to SMS, mailing, text, visuals, SEO, and use Search Engine advertising structures effectively.
The aim of the training is to
· Gain the digital marketing vision by participating in the digital marketing ecosystem, business models, technology, and tools,
· Make you an individual who can master the digital world terminology, know about the latest trends, and know how to make an intellectual strategy and create versatile online-offline integrated projects by using digital tools,
· Develop contemporary marketing items and you will be able to develop online strategies by strategically using digital tools for brands. At this point, you will see the creation of a digital idea and the creation process at the eye of both the digital agency and the brand,
· Identify, manage, and use of brand strategies and integrate it into the management of Social Media Circles.
Who Should Attend Digital Marketing Training?
Digital Marketing training is a program designed for;
· Those who want to manage costs in the world of digital marketing, to effectively organize digital campaign processes and to make the right briefings and to direct them on designs,
· Managers who aim to specialize and who want to master all the processes of the digital marketing world,
· And, anyone interested in the subject can participate in this training.
What will you learn about Digital Marketing Training?
You will become an expert who will be able to;
· Recognize and direct implementation processes through the theory and computerized application,
· Market the product and/or service in the digital environment with the most effective digital resources.
What are the career opportunities?
In a world we live in, while most industries’ growth rate is no more than 10 percent, however, this industry has a record rate of at least three times higher. Traditional marketing tools and marketing applications will not be able to take companies what they aim for anymore, because the strategies have changed, and respectively companies and people need to change towards the right direction. This big change will certainly bring new career opportunities for students, graduates, and professionals. Most opportunities are in the fields of Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Search Engine Marketing (SEM), Content Marketing, Web Analytics with the titles of manager, SEO optimizer, Content marketing manager, Copywriter, Inbound marketing manager, Conversion rate optimizer, Search engine marketer, and Social media marketing expert.
The Only Digital Marketing Training Program Where You Get in-Depth Knowledge of All the 24+ Modules
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation’s website(s). In addition, they engage with the public through social media and ensure visitor flow to digital sites. Digital marketing executives also analyse and report on visitor data and devise new ways to market products. They frequently work for retailers with an online presence, financial institutions, charities and publishers. They can also be employed by digital marketing agencies. The day-to-day:
Typically, a digital marketing executive will:
Develop and manage digital marketing campaigns
Oversee a social media strategy
Manage and maintain the organisation’s website(s)
Write and optimise content for the website and social networking accounts such as Facebook and Twitter
Track and analyse website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Arrange webinars and webcasts
Create online banner adverts and oversee pay per click (PPC) ad management
Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online products
Attend product launches and networking events
Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job.
Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is.
Video editing skills: Website and social media content will not just be text but frequently visual as well.
Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines.