What is Adobe Experience Manager (AEM)?
What is AEM technology?
AEM Architecture
AEM Developer tools for Eclipse
What is the use of AEM?
Features of AEM
Role of AEM Developer

What is AEM tool?

Adobe Experience Manager (AEM), is a comprehensive content management solution for building websites, mobile apps and forms. And it makes it easy to manage your marketing content and assets. Build lifetime value – deliver digital experiences over the lifetime of your customer that build brand loyalty and drive demand.

What is AEM developer?

What is AEM (Adobe Experience Manager)? For beginners, AEM aka Adobe Experience Manager, is a Web Content Management System that allows companies to manage their web content (Web pages, digital assets, forms, etc) and also create digital experiences with this content on any platform web, mobile or IoT.

Why is AEM used?

Why do so many top companies use AEM? A leading reason is that it simplifies the management and delivery of websites’ content and assets, and reduces the complexity of delivering online experiences to the right customers

What companies use AEM?

727 companies reportedly use Adobe Experience Manager in their tech stacks, including LinkedIn, MasterCard, and doubleSlash.
Verizon Wireless.

How do I learn AEM?

Basic AEM Developer
Create a Template.
Create a component in classic ui.
Create a component in touch ui.
Switch between Classic ui and Touch ui.
Convert Classic ui dialog to Touch ui Dialog.
Create a Dialog.
Create a Design Dialog.
Create a Page in AEM.


In this ever-evolving and competitive world, customers are getting savvier on a day to day basis, and so are their demands. In order to keep them satisfied and to keep them in business, enterprises have to incorporate relevant content with each of their public interactions. These enterprises would require comprehensive content management solutions that build their websites along with all the necessary applications that compliment to be called a complete suite – mobile applications, paperless forms, online communities, etc. In such a case, it makes life easier for professionals to keep track of their content and assets and will also enable them to deliver them to the right set of people at the right time. One such solution that we would be discussing in detail in the Adobe Experience Manager, which goes by the acronym AEM.

What is Adobe Experience Manager (AEM)?

As discussed in the section above, Adobe Experience Manager (AEM) is a content management solution that helps professionals keep track of their content. Anything that is required for an individual or an organization to make the most important strategic components is all housed within this single platform. AEM, in layman terms, can be termed as a faster and an easier way to give access to your customers what they want by providing them with user-friendly interfaces and built-in features. As it’s easy to use, AEM has gained a huge popularity for the product as well as for the organization.

It just doesn’t enable web applications to be built in a jiffy but also enables the building of mobile applications at a rapid pace. Using AEM, organizations can build web applications, responsive websites, mobile applications, forms, etc. There are some cool features that come in pretty handy like being able to embed custom-built components with the content being fetched from its Digital Asset Manager (DAM). For organizations that are planning to opt for AEM or who are already using them, this article should provide almost all the details that are required to understand better. This will not just enable you to help organizations pick up the pace but also provide valuable insights into the Quality Engineering roadmap.

What is AEM technology?

Adobe Experience Manager (AEM) is based on the concepts of Apache Sling, a Java application based on OSGi using the Apache Felix engine. In layman terms, you could mention Apache Felix is to Apache Sling what Equinox is to Eclipse IDE. Apache Sling uses a Java Content Repository (JCR, which is built with Apache Jackrabbit) object database to continue to store the required information. Apache Sling has its own HTTP server which can be used as a Web Application with an Application server (usually Jetty). This provides the basic functionality of a server and a servlet framework.

Apache Sling is outdated gravely and hence, Adobe expanded the functionalities of Sling to produce their own enhanced version of Apache Sling called the Adobe CRX (Content Repository eXtreme). Since the beginning of CQ 5.4, the functionality underlying is transferred to Granite. CRX or Granite took care of most of the underlying functionalities or low-level functionalities as event management, user management, and data persistence. The digital asset management and content management features are provided using the WCM / CQ on top of Granite / CRX core. CQ is no longer the same when it became AEM, and it has been enhanced to such an extent that AEM is much more than what it was when it was in CQ form. AEM Assets provided the Scene 7 functionality to AEM whereas AEM Forms provided the LiveCycle functionality to AEM

AEM Developer Tools for Eclipse:

AEM Development Tools for the Eclipse IDE is shipped with a perspective that offers full control over AEM projects and instances. AEM Developer Tools for Eclipse is an Eclipse plugin based on the plugin for Apache Sling under the Apache License 2 license. This plugin provides many features that make AEM development quicker and easier. They are as follows.

It provides seamless integration with all your AEM instances through the Eclipse Server Connector.
It provides synchronization for both your content and the OSGI bundles.
Provides the required debugging support with code hot-swapping capability.
Provides a simple bootstrap of AEM projects through a particular Project Creation Wizard.
It provides an easy JCR properties edition.
AEM Developer tools come in handy when you have the Eclipse IDE installed for Java EE developers. The supported IDE amongst the various IDEs that Eclipse supports is, Eclipse Kepler or newer. With the AEM Developer tools, a developer will be able to:

Supports AEM version 5.6.1 or newer
Edit the eclipse.ini configuration file to have at least 1GB of heap memory.

What is the use of AEM?

AEM finds many uses when it comes to the usage from both the developer community or from the business users. Let us now take a look at all these uses one after the other and understand the internals of it in a better manner.

  1. Project dashboard:

Project management is provided by the AEM Project dashboard through a central environment. Each project is a logical grouping of resources that are linked together and further represented as a tile. It gives an opportunity to the users to add various information into projects. Most used are obviously the websites and assets whereas editors associate external links, team information, project information, and tasks in their projects.

  1. Digital Asset Management (DAM):

AEM DAM (Digital Asset Management) is a tool that provides editors with the possibility to manage the lifecycle or assets throughout their websites. DAM enables the editors to store various assets such as videos, documents, and images under a clear folder structure. The true power of DAM lies in its drag and drop assets. Over and above that, editors can work on extensive sets of data per asset along with copyright data and metadata. DAM makes the whole process of editing and publishing the data assets really smooth and easy.

  1. Editing content:

Extra content can be created by dragging and dropping on the page. Content editors always work on certain sections of the page (as they are a group of components or building blocks) and, by far, it is the popular WYSIWYG (acronym that stands for “What you see is what you get”) editors. With DAM integration into AEM, it is now possible to search for a certain asset and drag-drop into a certain page of your choice. AEM makes it easy to create or manage web pages within minutes and also, with Preview capabilities, users will be able to see how the content looks like without even publishing it.

  1. Adobe Marketing Cloud integration:

Marketing should be much more than building the customer experience over the web and also include the required monitoring of analytics, target specific users or groups, and to be able to create campaigns. This could be achieved by choosing the right tools to cater to marketing needs. AEM is a part of Adobe Marketing Cloud because of the belief that the marketing efforts should be taken up automatically with the AEM efforts rather than putting additional efforts into it. Hence, it is very easy for AEM to be integrated with Adobe Campaign, Adobe Analytics or even with Adobe Target. Not just this, there are many more third-party tools that it integrates with to provide much more flexibility and extensibility for AEM.

  1. Components provided OOTB (Out of the box):

Adobe Experience Manager (AEM) comes along with a wide variety of out of the box building blocks and components. Development of a project is the first thing that uses all of these out of the box features, hence reducing the development costs to a bare minimum. Secondly, these components are supported by Adobe pretty well when migrated to newer versions of AEM. The amount of code that has to be written is also brought to a minimum with the advent of these components, which is the third advantage of it.

  1. Personalization:

All the content that is getting created on a day to day basis might not fit into each and every customer’s curated content, and hence requires a little bit of tailoring to fit their set of requirements. Hence, there is a need to filter content based on the profile of the visitor. AEM collects all the information such as the visitor’s location, a relationship that he holds with the other available products, usage history, search history, and a lot more details like this. This can be better understood this way – discounts that a customer is provided based on in their past purchase history, etc.

Features of AEM:

In this section, let us discuss the features that AEM brings to the table. There are quite a few features that it provides to keep up with the current market trends, and then there are the traditionally required features from a product suite such as Adobe. Let us take a look at each of these and understand them in detail:

  1. Find Anything that you want, Anywhere:

Omni-search is the feature that we should be discussing and which enables users to search the entire repository to access all kinds of data in AEM. In a mere one click, you should be able to find all the relevant details about projects, assets, components, templates, and pages, anything for that case. By an all-encompassing search, you’d be at the benefit and so is your organization with more productive work getting done in the shortest time.

  1. Templates for everyone:

Empowerment is what AEM screams about. Having newer templates couldn’t have been easier if it is not for AEM. AEM provides form-based templates, HTML5 based templates, and also provides a drag and drop feature. There are 3 friendly modes – content, layout, and structure that help business users create the templates of their choice. The creation of template is no longer a tedious job as a template editor does this for both developers and business users – who can leverage on the intuitive interface to create their own templates.

  1. Social Power:

Improving efficiency is the goal that a successful content marketing requires. Utilizing the social power we can improve both on the efficiency and also the content marketing strategies, engagement and also on agility. With the newer releases of social communities, there is always a chance to enhance digital experiences via the power of social conversations. This can also happen over the communities that you have around your brand.

  1. Bring Up Content at Scale:

The need of the hour is to create better content always instead of content creation. For this to happen, we need to employ traditional ways of content sources organically, which is a tougher task with limited staff, budgets, and resources. Here comes the integration of AEM 6.2 with Livefyre (content curation and audience engagement service) which helps in bringing in social media and community-driven content together to AEM. With this, the content is deployed at a scale that is generated by their best customers or brand ambassadors.

  1. Personalization that is fine-grained:

Personalization is the need of the hour. Vast amounts of data being scaled and personalized to cater to gigantic audiences have been a great challenge until now. With the integration of Adobe Target with AEM, all these capabilities are provided from a single user interface with all the necessary privileges. This means that your brand’s personalization and the ability to deliver the right content to the right set of an audience is the quickest.

  1. Target locally and Manage globally:

Having plans to launch a global campaign – this is to take on the world with a lot of differences culturally, regulatory, regional, and many more. What might work in one country might not work in others, hence the need arises for better tools to manage all these in one place. With the multi-site manager, global brands can push their campaigns from Headquarters to local sites, and then to regional markets with more ease and control. This also ensures that each of your target markets is addressed the right way across the globe.

  1. Localization:

There has been an enormous amount of progress in the area of translation and also in managing them efficiently within AEM. Putting such enormous amounts of content at scale and also worrying about localization comes at a grave cost and also time-consuming. AEM puts content localization through machine translation and analyzed to identify areas where the human translation is warranted. This helps to identify parts of your web experience used more frequently and then translated by a human to enhance the experience.

  1. Best-Practices:

AEM 6.2 has a reference site comprising all the best in class practices that are vetted by Adobe, which is a great tool to provide the best of the insights into foundations of AEM both for the developers and business users. The themes that AEM promotes are a faster time to market, scalability, and content velocity. Best customer experiences are possible by the features that are developed by AEM.

Role of AEM Developer:

It is understood that AEM touches so many levels of the Web development stack that it requires more breadth of awareness and knowledge than an average Web / Software developer. There are many technologies that are not that frequently used outside of the Enterprise Content Management Systems (CMS) like Sling, Java Content Repository (JCR) or OSGI. Having said that, let us take a few of the roles in any given development project and understand the importance of an AEM developer in each of those areas:

  1. UX Design (User Experience):

AEM development starts from the wire-framing stage itself. Having your AEM developers, architects during your planning phases will give you a better edge in your implementation. By this, the AEM developers gain knowledge about user interactions, user experience, and also a tiny bit of information architecture and User experience.

  1. Front-end development:

An AEM developer is expected to know about the front-end code intimately. There is always scope for you to know enough about Gulp/Grunt, NPM, and Node.js. Apart from these, the AEM developer finally gets started with the actual front-end development typically using CSS, HTML, JavaScript, jQuery.

  1. AEM Component development:

Most of the AEM component development is not using JSPs but using HTML Templating language (earlier known as Sightly). This stage also involves dialog building (in XML), and client library development (specific to AEM development). These let you add content dynamically to the components as provided by the dialog box. Most of the logic can be accomplished using the HTML Templating language, and the complex ones can be achieved using Java code.

  1. AEM OSGi and Servlets development:

An AEM developer is required to know about OSGi framework, annotations, and the general life-cycle of the OSGi component. He/she may also need to use an OSGi Service instead of just stating it as an OSGi component. Most of this knowledge comes from general Java development and also from the know-how of request/response lifecycle.

  1. AEM DevOps and Production Support:

An AEM developer will still be on holder even after the actual development is concluded. With the advent of CI/CD systems like Jenkins, the code can move to any of the environments (ranging from Dev, Staging, Pre-Prod, and UAT). Usually, the production movements would be done manually to ensure all the processes are done by following a checklist. There can be tasks like technical troubleshooting, content entry and the like that relates to AEM as such.


In this article, we have explored in detail about every major concept of AEM. AEM is an absolute way for the marketers to build value and also at the same time maintain the personal touch. AEM can be mentioned as the most sophisticated out of the box solution that is available for the marketing strategists who can leverage the features to complete marketing strategy implementation in the shortest time possible. We have discussed a great deal related to the AEM architecture for better understanding.

We also have seen AEM can be included in your Eclipse IDE to develop. Alongside, we have tried to understand what it takes to configure the plugin on to Eclipse IDE. We also have discussed in detail about the features that AEM brings to the table. We have discussed in detail about the use cases where AEM finds its usage and also understood the various roles that an AEM developer is expected to play in the actual development process. We have taken utmost care in providing the most accurate details in this article, but we would still advice to go through the official documentation before you make any purchase decisions.

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